Kia Motors officially started selling products in India in July/August 2019. After registering a sales figure of 1,00,000 sales units in July 2020, the brand has registered sales of the second 1,00,000 units within a record 6-months’ time. This means it has taken them an impressive, barely 17 months to make inroads into a relatively new territiory.
Seltos leads the sales charts for Kia Motors India with 149,428 units, followed by the Sonet with 45,195 units, and then comes the Carnival with a total sales of 5409 units.
What is also interesting is the fact that the top variants of all the three products, accounted for 60% of the total sales. Plus, one out of every two Kia cars sold now has connected car features, which shows that current car buyers are gravitating more towards connected car features.
Currently, Kia’s state-of-the-art manufacturing plant in Anantapur is running on two-shift operations and given the increasing demand for Kia cars, the brand is evaluating operating in three shifts to meet them. Kia also aims to fully utilize the capacity of 300,000 units per annum at its manufacturing unit by 2022. With 300 touch points throughout the country, Kia now plans to expand its network further in Tier III & IV markets.