Royal Enfield partnered with Helmets For India, a not-for-profit organisation to further expand their branding ecosystem. Together, they’ve collaborated to put together a unique global artists collective initiative wherein world-renowned artists will create unique expressional designs on helmets. These will then be auctioned off to raise money for the cause of road safety. Over 25 global artists, including Jet Bailey, Ron Miller, Sankskar Sawant and Francesco Colombo’s helmet graffiti designs will be unveiled across Royal Enfield’s social media channels as well as the Helmets For India website.
Last year 30 such design were created and they too shall join the auction this year with all the proceeds going to an Indian NGO that rehabilitates children who have suffered serious head injuries in road traffic accidents.
Since its inception, Helmets For India has undertaken numerous awareness drives and initiatives engaging riders in India while building cognizance for the cause amongst the global motorcycling community. This includes a global collaboration to create customised helmets with 20+ renowned artists such as Dean Stockton aka D*Face, Magnus Walker, Steve Caballero, Roadkill or Rasmus Tikkanen. The not-for-profit organization also undertook an awareness ride from Mumbai to Goa conducting awareness workshops and distributing over 300 helmets to riders along the way. The last two years saw a hiatus in progress due to the COVID-19 pandemic but with Royal Enfield now leading the way, the coming year will see a marked escalation in activities.
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